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San Francisco, CA (PRWEB)--Why do people eat when they are not hungry? According to the foundational theory of Emotional Freedom Techniques (EFT), people overeat to tranquilize unresolved negative emotions and traumas. Recent research has established that obese people overeat because their food cravings are controlled by the same part of the brain that control drug cravings in addicts. This brain circuitry located in the hippocampus is also the part of the brain that is involved with emotion.

Researchers are hopeful that these findings will point to new treatments for obesity and they acknowledge that dealing with emotions may be necessary. Meanwhile, people are already conquering food cravings and addictions by addressing their unresolved emotional issues with EFT– and they have been doing so for more than a decade.

Gary Craig, the Stanford-trained engineer who developed EFT has noticed a marked increase in the number of research studies that link negative emotions to physical issues. “But it is not enough to just make that link,” says Craig. “People also need reliable, inexpensive and safe treatment options that will help them address negative emotions once and for all, thereby breaking the link to physical illness. For the last decade EFT has given people an effective, drug-free healing option with an 80 percent success rate.”

Physician, Dr. Eric Robins says, "Some day the medical profession will wake up and realize that unresolved emotional issues are the main cause of 85% of all illnesses. When they do, EFT will be one of their primary healing tools ... as it is for me."

In other medical news, pharmaceutical giant, Merck abandoned their anti-obesity drug MK-0577 when it failed to produce significant weight loss results in human clinical trials. Meanwhile, a French pharmaceutical company is awaiting US FDA approval for their “magic bullet for obesity” drug, rimonabant.

In one year, this drug, plus a low calorie diet resulted in an average weight loss of less than 11 pounds in obese drug trial participants. Only those on a high dose of the drug had noteworthy weight loss and the accompanying side effects included nausea, diarrhea, headache, dizziness, joint pain as well as psychiatric and nervous system disorders.

In contrast, when people use EFT for their food addictions, there are no drugs involved and even willpower is unnecessary if users connect with and resolve their emotional reasons for turning to unhealthy foods. In 80% of the cases immediate food cravings subside in moments. Craig acknowledges, “While this is not yet mainstream thinking, hundreds of doctors, psychiatrists and psychotherapists are using EFT to help their patients change their relationships with food.”

Craig reports, “I see repeatedly that emotional issues like fear, anger, boredom, shame, and resentment are the very centerpiece of someone’s weight gain. But their emotional issues have remained unresolved despite willpower and conventional therapies. This is because the emotional issues have disrupted their energy meridian system (or Chi in Chinese Medicine). Until the energy system is balanced, the emotional eating will continue.”

Doctors Use Acupressure Technique Instead Of Drugs To Combat Emotional Eating